Polymarket Partners with Dow Jones to Bring Prediction Markets to Mainstream Finance

Polymarket has secured an exclusive partnership with Dow Jones Media Group, positioning its prediction market data across the Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily. The deal represents a watershed moment for prediction markets entering mainstream financial media.

The integration includes dedicated data modules on Dow Jones properties and select print placements. Features will include earnings calendars augmented with market-implied expectations, creating a new LAYER of crowd-sourced analytics for investors.

With a $9 billion valuation following recent funding, Polymarket now rivals Kalshi as a dominant prediction platform. The company has also secured exclusive partnerships with Yahoo Finance, while competitors maintain ties with CNN and Google Finance.

Looking ahead, Polymarket plans to launch a native POLY token in October 2025, complete with an airdrop program. This MOVE could further bridge decentralized finance with traditional market analytics.